Title
Approval to issue a Request for Qualifications (RFQ) for the Brand Roswell Program.
Administration
Body
Item Summary:
The City of Roswell is soliciting consultants to assist in reviewing its current logo and tag line. The City is seeking a qualified consulting firm with experience in strategic planning, corporate identity/branding - including logo development and graphic standards - creative collateral, interactive marketing, promotions and recommendations for implementation and tracking results.
The proposed scope of work includes the following:
(1) Review of the City's current logo and tag line.
(2) Recommend specific areas of where and how the logo and tag line may be applied.
(3) Develop a style manual for the logo and tag line.
(4) Work within a three-month time frame and limited budget.
Committee or Staff Recommendation:
On December 14, 2010 the Administration and Finance & Recreation and Parks Committee recommended placing this item on the December 27, 2010 Mayor and Council Agenda.
Financial Impact:
N/A at this time.
Presented by:
Julie Brechbill, Community Relations Manager