Roswell, GA
File #: 10-0837    Version: Name: Roswell Branding
Type: General Item Status: Passed
File created: 12/3/2010 In control: Mayor and City Council
On agenda: 12/27/2010 Final action: 12/27/2010
Title: Approval to issue a Request for Qualifications (RFQ) for the Brand Roswell Program. Administration

Title

Approval to issue a Request for Qualifications (RFQ) for the Brand Roswell Program.

Administration

Body

Item Summary:

The City of Roswell is soliciting consultants to assist in reviewing its current logo and tag line. The City is seeking a qualified consulting firm with experience in strategic planning, corporate identity/branding - including logo development and graphic standards - creative collateral, interactive marketing, promotions and recommendations for implementation and tracking results.

 

The proposed scope of work includes the following:

(1) Review of the City's current logo and tag line.

(2) Recommend specific areas of where and how the logo and tag line may be applied.

(3) Develop a style manual for the logo and tag line.

(4) Work within a three-month time frame and limited budget.

 

Committee or Staff Recommendation:

On December 14, 2010 the Administration and Finance & Recreation and Parks Committee recommended placing this item on the December 27, 2010 Mayor and Council Agenda.

 

Financial Impact:

N/A at this time.

 

Presented by:

Julie Brechbill, Community Relations Manager