Title
Approval for the Mayor and/or City Administrator to sign a contract with Water Tower Partners for consulting services to develop a sponsorship program in an amount not to exceed $39,000 and approval of Budget Amendment 10015850-04-14-14 authorizing the use of General Fund Operating Contingency.
Administration
Body
Item Summary:
Water Tower Partners, a subsidiary of 33 North Sports and Entertainment focuses on connecting municipalities and corporations (brands) in mutually beneficial partnerships that enhance citizen experiences and create relevant exposure for the partner brand. Water Tower Partners' consulting services will include two Phases. Phase I includes the development of a strategic "go to market" plan for a corporate partnership program that would meet the City's municipality strategy of marketing, public relations, advertising and brand strategy. Phase II includes sponsorship asset pricing and packaging based on strategic research and analysis to ensure sponsorship portfolio consistency and to ensure plans and proposals are aligned with the City of Roswell's revenue strategies.
Committee or Staff Recommendation:
On March 26, 2014 the Community Development and Transportation Committee recommended placing this Item on the April 14, 2014 Mayor and Council Agenda.
Financial Impact:
Funding for this contract is available in the General Fund Operating Contingency. Upon approval, $39,000 will be available in Org 10015850 and Object 521400. A total of $108,696.77 will be remaining in the General Fund Operating Contingency.
Presented by:
Michael Fischer, Deputy City Administrator