Title
Approval for authorization to transfer $78,000 to the Roswell Convention & Visitors Bureau (CVB) for the contract with North Star Destination Strategies, Inc. for the branding initiative.
Administration
Body
Item Summary:
North Star Destination Strategies, Inc. will develop a Community BrandPrint for Roswell. The scope of work includes: Education and buy-in by helping stakeholders understand branding; Research and Planning to determine the current positioning of the community; Insights into how to establish a brand with an emotional connection; Creativity in the brand look, feel and sound; Development of a strategic action and communications plan; and Evaluation of how the brand is performing to include measures of accountability. The scope of work is scheduled to be completed within 9 months.
This item was discussed at the March 11, 2014 Administration, Finance, Recreation and Parks Committee meeting.
Financial Impact:
The FY 2014 Approved Budget included $80,000 for this initiative and funding is available in Org 10015850 and Object 521400. Upon approval, $78,000 will be paid to the Roswell CVB for the contract with North Star Destination Strategies, Inc.
Presented by:
Michael Fischer, Deputy City Administrator